Over the next few years the possibility of expanded distribution channels, technological development has led the evolution of channels. Information has become much faster to reach the final consumer. Electronic orders directly from the consumer can be directly send to manufacturer. The producers received opportunity to control the quantity of goods in a warehouse or remotely at any time you need to order quantity of products. The increasing popularity of the system receives a "just-in-time". Companies was able to reduce costs.
Orders from catalogs, e-procurement, cable TV and Internet orders have begun to play an important role in the delivery of goods from producers to consumers.
2. What are the factors affect the length, width and number of marking channels?
· Product type,
· stage of product life cycle,
· product price,
· brand attitude,
· purchasing power,
· the uniqueness of the product,
· conditions of sale,
· Technical equipment and service support
3. In attempting to optimize global marketing channel performance, which of the following should an international marketer emphasis: training, motivation or compensation? Why?
Motivation. Geographical and cultural distancing makes the process of motivating sales channels is quite problematic. Motivation is particularly difficult because most of the foreign partners are not the owners of the company. Their goals do not always correspond to the objectives of the manufacturer. They just expect to get higher returns at a time, without making efforts to ensure that products developed. It is important to develop strong long-term contrasts with the manufacturer's agents.
4. When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization be more appropriate?
It depends on extent of market differentiation. If differentiation of the market is high, it is more preferable to international company to choose the decentralized system.
5. Do grey marketers serve useful marketing function- for consumers and manufacturers?
Gray marketing phenomenon is most pronounced when the manufacturer is set different price for the same product depending on the place of sale. Gray marketers spoil the reputation of the company, because they do not provide adequate attention to after-sales service. Gray marketers provide for consumers the ability to buy goods much cheaper than it can be done legally, but the buyer is deprived of related services.
6. Why is physical distribution important to success of global marketing?
This is most suitable when we want to firmly and permanently to gain a foothold in this market with our product. Thus, we can more thoroughly explore the market, the preferences and characteristics of consumers. This will help us avoid future losses.
7. Discuss the reason why many exporters make extensive use of services of freight forwarders(транспортные экспедиторы).
Especially useful for their services to small and medium-sized, which first come into a foreign market, and have no experience in exporting.
They provide a wide range of services:
· Coordination and transport services
· Preparation and processing of international transport documents