Figure 1.13

Three component advertisements for an Asia-Pacific cruise: a the route; b the itinerary; c a typical daily plan of activities

6.30am

9.00am 9.15am 9.15am 9.30am

9.30am

10.30am

10.00am

10.00am

10.00am

10.30am

11.30am

10.30am

10.30am

11.30am 11.00am 11.50am 1.30pm 3.00pm 1.00pm

1.30pm

2.00pm

2.00pm

2.00pm

2.15 pm 2.30pm

Early birds fly into the day with an early morning cup of tea 2.30pm

or coffee at the LTDO BAR.

World News Broadcast can be heard through your cabin.

Stroll the Decks with CELINA 3.00pm

SHORE EXCURSIONS OFFICE is open with ANNE

Light exercise class with CRAIG in the NIGHTCLUB.

3.15pm

Beginners welcome.

Activities centre is open with TIM for rhe hiring of 3.30pm

games, cards, books etc.

Adaptors, Pool Towels are available on a refundable

deposit system. 4.00pm

PORT TALK ON RABAUL with GARY in the Music

Saloon. 4.00pm

ASTROLOGY with GERRY in the MUSIC SALOON -

today your rising sign. Learn of the powerful influence that 4.30pm

your rising sign has on your personality and health. GERRY

will provide you with insights into features of your 5.00pm

personality and health which you may not have been aware

of. Charts up to this dale will be handed out. 5.30pm

Morning Movie: COCOON Starring Jessica Tandy Running 5.30pm

Time lbx & 52mins. 6.00pm

DAILY TOTE - CRAIG will be wandering the decks. Can 6.00pm

you guess our daily mileage?

If you miss him he will be at the lnfonnation Desk at 8.OOpm

II.30am.

Water Volleyball • It's as much fun in the wajer as il is out. 8.30pm

Meet DAVID &. TARA poolside,

CASHIERS OFFICE is open with ANNE for the cashing 8.45pm

of traveller's cheques.

Safe Custody Envelopes will be available from ANNE.

CELINA will be singing for your enjoyment.

Navigational Broadcast with DAVID.

BRIDGE PLAYERS - Beginners, Intermediate & Advanced, 9.30pm

Meet JOE in the GARDEN BAR.

Music Saloon closed for rehearsal 9.30pm

Afternoon Movie: SISTER ACT Starring Whoopie Goldberg 10.30pm

Running Time 120 mins.

11.00pm

Come and learn to draw as we explore perspective with

GREG & TR1SH in the NIGHTCLUB.

CASHIERS OFFICE is open wiih ANNE for the cashing

f Travellers Cheques.

Safe Custody Envelopes will also be available.

ACTIVITY CENTRE is open with TIM for the hiring

CHESS Join CELINA for a game out by the Lido Bar.

Ladies. Ladies, Ladies - Island Night is coming up soon so if you would like to participate in an Island dance, meet TARA m the Music Saloon. It's easy and a lot of fun.

WATER AEROBICS - Join in the fun. Beginners welcome meet YOLANDE poolside.

Taped CLASSICAL MUSIC in the GARDEN BAR with LEANNE.

SHORE EXCURSIONS OhFICE will be open with ANNE. When booking your Shore Excursions please bring your completed order form to save delays.

BINGO in ihe MUSIC SALOON with TARA & PAUL. Eyes down at 4.15pm.

YAHTZEE - Join JOY for a friendly game out by the Lido Bar.

500 If you would like to play this card game meet TIM in the Nightclub.

Table Tennis Join CRAIG for a late afternoon game meet outside Garden Bar Starboard side.

Twilight Tnvia in the MUSIC SALOON with TARA.

Evening Deck walkers meet CELINA by the Pool.

World News Broadcast can be heard through your cabin. EQUATOR play your pre dinner favourites in the MUSIC SALOON.

THE PACIFIC TRIO warm up the Music Saloon before tonights cabaret.

Evening Movie in the Video Saloon: BACK TO SCHOOL Starring Rodney Dangefield Running time 92 min.

MR LEE YOUNG IN "CABARET¹ Come along to the Music Saloon to be entertained by the very versatile & talented Ut Young. An evening not to be missed.

Nightclub opens for all our "Night owls" till early hours of the morning, with ROSS our DJ.

EQUATOR return with all your dancing favourites.

Late Night Movie: HANGF1RE - Jan Michael Vincent

Late night dancing with THE PACIFIC TRIO.

TOURISM

Although these products of the contributory industries are very important, they are not the thing that attracts the customers. As indicated, the tourism product takes the basic commodity and transforms it for the target customers. Just as in Detroit's car-manufacturing industry, various enterprises in the tourism industry in the same place may be marketing different products, because they have identified divergent groups as being likely to provide the best returns for their enterprise.

Balinese beaches and culture, for example, at­tract a very wide range of visitors: young to old, en­ergetic to inactive, budget to wealthy, adventurous to timid. This is because alternative accommodation and services are provided and because Bali is promoted to the appropriate potential customers. If you were to ask potential customers what Bali would be like, they would probably give answers that varied con­siderably according to their previous interests and the type of promotion they had been subjected to.

Anyone who has travelled the popular European tourist circuits would have noticed some of the younger travellers sleeping the afternoon away on the deck of a Rhine River cruise while older compan­ions were marvelling at the medieval castles and sheer-sloped vineyards. For some people the tourism product is the companionship and nightlife, whereas for others it is a place's natural and cultural heritage.

Similarly, the tourism product developed and sold to the domestic market may be different from that promoted to the export market. Tourist destinations often rise and fall in popularity and exhibit a life cycle similar to that of a manufactured product - see the graph in Figure 1.14. The tourist destination may sta­bilise for a short time but it will usually continue to decline as the tourist resource is degraded - for ex­ample because of too much tourist activity or because the market becomes too saturated for the original target group.

A dramatic happening such as a hurricane may destroy a place's infrastructure and amenities that are

Rejuvenation

not worth rebuilding, because the resource's attrac­tiveness was declining anyway; the place's tourist industry may therefore decline immediately. Occasion­ally, however, a catastrophic happening such as the eruption of Washington's Mount St Helens may result in renewed interest in the resource, thereby boosting a place's tourism.

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