We use the past perfect or past perfect continuous to talk about trends that had already happened before another event in the past.
· Sales hadalready improved when we introduced the new product line in 2006.
· Sales had been fluctuating before we streamlined the processes.
We use the present continuous to talk about trends and changes that are happening now or around now.
· Sales are improving now.
· The sales figures are getting worse and worse.
We use will to predict future trends.
· Sales willpick up next year.
· Sales won’timprove in some markets in the foreseeable future.
Some advice to describe trends on graphs and charts
1. Think about the number of visuals you want to use – don’t overdo it! Remember: less is often more.
2. Before showing the graph or chart, prepare the audience foe it. Say something which makes them interested in what they will see. This technique is called “media teasing”.
3. Give the audience time to understand what they see before you start explaining the details.
4. If the movement you want to describe is very complex, simplify it. Divide the graph into two or three parts and summarize the main developments.
5. Provide an interpretation of the graph’s movement. The audience wants to know there are ups and downs in the graphs, what they mean, and what consequences they have.
6. Use the TTT method when presenting graphics: touch (or point to) a detail on the projection, then turn to the audience, and finally talk to them
7. Use interesting and varied language to describe trends. You need alternative expressions to describe similar developments.
Checklist for visuals
1. Prepare each visual carefully and separately
2. Check whether the visual really shows what you are saying.
3. Make sure your audience can read the visual (font size and color).
4. Find effective headlines.
5. Keep design and content simple.
6. Use bullet charts for text.
7. Reduce text to a minimum.
8. Always prepare audience for visuals.
9. Present information clearly and logically
10. Remember the rule of six.
Checklist for using visuals (graphs & charts)
1. Make your visual as clear and easy to understand as possible.
2. Start by telling your audience what the graph / chart illustrates.
3. Highlight the key points.
4. Say why these points are important (and explain the cause or effect).
5. Use different verbs to express movement / development.
6. Use the same key words and phrases you used on your bullet charts.