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MONEY AND ITS FUNCTIONS





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BUSINESS ORGANIZATION

A business organization is a firm, a company or a businessthat makes, buys or sells goods, for provides services,to make a profit.

Businesses vary insize.

Large companies are referred to as corporations. Large companies operating in many countries are multinationals.

Big businesscan refer to large business organisations or to any business activity that makes a lot of money.

Small companies are referred to as small businessesor. small firms.

When we start a business we talk about setting upa businessor establishing a business.New businesses are called start-ups.Once a business has been established we talk about being in business or runninga business.

To do businessmeans to trade or deal with a company or country. It's not easy to organize a business and to operate it successfully. When a company is not successful, it may go out of business.

 

ADVERTISING

Advertisingis one of the main methods of promotion. Its aim is to increase sales by making a product or service known to a consumer and to persuade that consumer to buy it.

Large companies usually use advertising agencies to promote their products and the company's image to the target customers.

The accountis the contract between the client company and the agency to develop an advertising campaign.

The most common types of advertising media include: broadcasting (TV, cinema, radio), press (newspapers, magazines), printed material (brochures, leaflets, catalogues, flyers), electronic (Internet), display (posters, boardings/billboards, vehicles, point of sale), others (trade fairs, word-of mouth, packaging).

Corporate advertisingis not concerned with increasing sales of a particular product or service. Its aim is to present to the public the brand image. Public relations (PR) expertsorganize activities which generate positive publicityfor companies.

 

MONEY AND ITS FUNCTIONS

Along with the Market, Manpower and Material, Money is the last of the big M's that make business function. It is in the centre of any business activity.

Money is anything used by a society to purchase goods, services or resources.

Today, the most commonly used objects as money are metal coins, paper bills,checks and plastic money.

For money to have value,it must perform certain functions, it must be easy to use, and it must be trusted.

Money has three main functions in any society

Serves as a Medium of Exchange.

Workers exchange labour services for money. People buy and sell goods in exchange for money.

Serves as a Measure of Value.Money serves as a measure of value because the prices of all products and resources are stated in terms of money.

Represents a Store of Value.Money is a store of value because it may be held and spent later. It is a means for retaining and accumulating wealth.

 

Засоби ділового спілкування

Internet. WWW.

The Internet opens up vast resources and business opportunities for millions of users around the world and makes communication the easiest it has ever been.

The World Wide Web. also referred to as the Web (WWW), is considered by many users to be the most exciting aspect of the internet. It is a universe of pages containing text. images, sounds, and video clips. The information on the Web is displayed in websites. A website can consist of one or many web pages. Websites are written in HTML, a special programming language.

E-mail

The most widely-used function on the Internet is e-mail (electronic mail)

E-mail is the transmission and distribution of information through personal computers linked to the telephone system.Using e-mail. you can send messages to anyone with an internet account, and most businesses today have an electronicmailing address.

E-mail is cheap and easy to use. In business, e-mail provides cheap and rapid communication between the employees of an organization, and between a company and its clients and suppliers.

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